And so are your cooking talents!
Exotic and homely all at once, cinnamon's warm spiciness is a comforting favourite in baking and hot drinks. Yet it's far more versatile than that: Much loved in Middle Eastern and Asian cuisines, cinnamon adds spice and sweetness to sauces and curries, and a reassuring depth to stews and braises. Add a pinch of cinnamon to your kitchen attitude, and unleash the vibrant cook you always wanted to be!
You love cooking, you cook regularly and you have a stack of recipe books. You understand the joy and value of good food. But... life gets in the way. And over time, your love of cooking has morphed into more of a story of love-and-hate.
You love good food, but you hate not having time to cook properly. You love trying new things in restaurants, but you tend to default to the same handful of meals at home. You'd love to experiment more but rarely have time to try fancy recipes. You love new ingredients but you're not sure your family will like them.
In the age of celebrity chef culture, food porn, competition cooking, foodie reverence and oversupply of recipes we easily forget that preparing food to nourish ourselves and our loved ones is an innate human instinct. If we could only turn down all the noise, brush aside all those shoulds and have-tos, and simply focus on taste and nourishment, cooking naturally becomes a lot less stressful and a lot more fun!
It only takes a small but powerful shift in mindset, a bit of practice (and a good pinch of cinnamon!) to fall in love with cooking again!